◈ Case Study · Education · April 2026
Punjab College Bahria Town Campus

251 Leads in 30 Days
from a Single Growth Package

How OMA's PKR 50,000/month Growth Package turned a quiet campus profile into a lead-generating machine — across Meta Ads, Google Business, Instagram and WhatsApp — in just one month.

251
WhatsApp Leads
Rs 104
Avg Cost / Lead
+351%
Google Phone Calls
+217%
Profile Views
The Project

Client Overview

A snapshot of who we worked with, what we delivered, and the timeframe of results.

◈ Client
Punjab College

Bahria Town Campus — one of the leading education institutions in Pakistan, focused on intermediate, ICS and pre-engineering programs.

◈ Package
Growth Package

Full-service monthly retainer at PKR 50,000/month covering Meta Ads, Google Business optimization, social content and lead routing.

◈ Duration
Month 1 (April 2026)

All numbers below are from the first 30 days of the engagement — no compounding from prior months, no carry-over audience.

The Transformation

Before vs After (30 Days)

Side-by-side numbers from the same campus's marketing channels — before OMA, and 30 days into the Growth Package.

Before · March 2026

Pre-Engagement Baseline

  • Instagram Followers1,250
  • Facebook Engagement161 talking
  • Facebook Reach / ViewsLow
  • Google Profile Views~1,700 / mo
  • Google Phone Calls~30 / mo
  • WhatsApp Leads0
  • Active Meta Ads Campaigns0
After · April 2026

After 30 Days with OMA

  • Instagram Followers1,310 +60
  • Facebook Engagement1,100+ +218%
  • Facebook Views206,700 +303%
  • Google Profile Views5,410 +217%
  • Google Phone Calls131 +351%
  • WhatsApp Leads251 new
  • TikTok Followers289 new
Paid Acquisition

Meta Ads Performance

The lead-gen engine. Tightly targeted Meta campaigns delivered 251 qualified WhatsApp conversations at PKR 104 average cost per lead.

Campaign Snapshot — 30 Days
◈ Lead Gen + Messages
251
Total Leads
Rs 104
Avg Cost / Lead
Rs 85
Best CPL Achieved
Rs 26,735
Total Ad Spend
77,471
Total Reach
170,968
Total Impressions
That's 251 real conversations with parents and students — at roughly 1/3 of typical industry CPL for the education sector in Pakistan. Every lead landed in the campus's WhatsApp inbox in real time.
Organic Channels

Social Media & Google Business Results

Paid ads brought the leads — but organic channels grew alongside, building long-term presence that keeps producing free traffic.

IG
Instagram
1,310
Followers (+60 in 30 days)
+4.8%
Follower growth rate
f
Facebook
206,700
Page views (+303%)
1,100+
Engagement (+218%)
TT
TikTok (new channel)
289
Followers from scratch
30 days
Platform launched in April
G
Google Business Profile
5,410
Profile views (+217%)
2,422
Searches (+287%)
131
Phone calls (+351%)
381
Direction requests (+122%)
+49
New 5-star reviews
5.0 ★
Average rating maintained
In Their Words

Client Testimonial Coming Soon

A formal testimonial from the Punjab College Bahria Town team is currently being recorded and will be added to this case study shortly. In the meantime, every number on this page is taken directly from the live Meta Ads Manager and Google Business Profile dashboards — verifiable on request.

PB
Punjab College — Bahria Town Campus
Marketing & Admissions Team

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