Digital Marketing Packages in Pakistan:
What Agencies Actually Charge

If you've asked three agencies in Lahore or Karachi what they charge, you've probably had three very different answers and no way to compare them. That's not an accident. Pricing in this market is deliberately vague, and the word "package" gets used for two hours of work a week and for a full team.

What follows are prices Pakistani agencies publish on their own websites, read in September 2026. We've named the agency next to every number so you can go and check it. Nothing here is estimated or averaged into a tidy figure.

The Two Prices Hidden Inside Every Package

This is the single most expensive misunderstanding in Pakistani digital marketing, so it goes first.

A monthly marketing package almost never includes your advertising budget. The fee pays the people doing the work. Your ad spend goes straight to Meta or Google, from your own card, on top of that fee.

One Lahore agency is unusually clear about this. It lists Meta ads management from PKR 25,000 a month, then states a minimum ad spend of PKR 30,000 to PKR 50,000 paid directly to Meta, and adds up the honest number for you: a total starting investment of PKR 55,000 to PKR 75,000 a month. Another writes plainly that a common mistake businesses make is assuming a PKR 50,000 package includes the ads.

So when you compare two quotes, make sure you're comparing the same thing. A PKR 35,000 quote that excludes ad spend is more expensive than a PKR 60,000 quote that includes PKR 30,000 of it.

Social Media Marketing Packages

These cover content, posting and community management. Paid campaigns are usually a separate line.

Two Pakistani agencies price this service in dollars instead: $200 / $300 / $500 a month, and $199 / $299 / $399 a month. If you're quoted in USD, remember the rupee figure moves with the exchange rate.

Meta and Google Ads Management

Two pricing models exist here. Some agencies quote a flat monthly fee. Others tie the fee to how much you spend, which is the more common arrangement once budgets get large.

Every figure in this table is the management fee only. Your ad spend is separate in all seven cases.

For what the ad spend itself buys in this market, including cost per click and cost per lead by industry, we've written that up separately in how much Meta ads cost in Pakistan.

SEO Packages

SEO has the most published pricing of any service in Pakistan, probably because the agencies selling it understand why publishing prices helps them get found.

The same agency also publishes a second table keyed to company size rather than package name, which is a more useful way to read it: PKR 35,000 to 45,000 a month for a business of one to ten people, rising to PKR 130,000 to 180,000 for an enterprise of five hundred or more.

Website Development

Website pricing has the widest spread of anything on this page, because "website" describes a five page brochure and a custom application equally well.

Who builds it matters more than how many pages it has. One 2026 guide splits the market three ways: a solo freelancer at PKR 15,000 to 80,000, a boutique studio at PKR 80,000 to 350,000, and an enterprise agency starting around PKR 400,000 and running past PKR 3,000,000.

One rate card we checked prices its ecommerce build at 54,999, barely above its own 52,499 brochure tier and far below every other ecommerce floor in this table. That page carries no date. Treat undated "starting from" figures as an opening anchor rather than a real quote.

Logo and Branding

A logo at PKR 3,000 and a logo at PKR 30,000 are usually not the same product. The cheap end tends to mean one designer, a handful of options and a JPG. The expensive end means research, a brand guide, and files in every format you'll need three years from now. Both are legitimate purchases. Just know which one you're making.

How to Tell if a Package Is Worth the Money

Every number above is an input. None of them tells you whether the money worked. The only figure that does is your cost per qualified lead, and you can calculate it yourself.

Take the management fee, add the ad spend, then divide by the number of leads your sales team would actually call back. Not enquiries. Not form fills. Leads worth calling.

Here's why that distinction is worth real money. These are results from our own accounts:

Look at the second row. The budget didn't change. The package price didn't change. What changed was targeting, qualification and follow-up, and the output went from a dozen dead enquiries to 47 leads a sales team could work. If you had been comparing those two months on price alone, they'd look identical.

Three questions worth asking any agency before you sign:

• Is my ad spend inside this price? Covered above, and it changes the comparison completely.
• Is the quoted figure inclusive of sales tax? Fifteen percent is a real line item, not a rounding error.
• What counts as a lead in your reporting? If an agency counts every form fill, its cost per lead will always look better than one that counts only qualified enquiries.

Why There Is No Price List on This Page

You'll have noticed we've quoted other people's prices and not our own. That's deliberate, and it's fair to explain it rather than leave you guessing.

A published package forces every client into the same shape of work. A school running an admissions campaign for six weeks and a property developer running listings all year do not need the same thing, and pricing them identically means one of them is overpaying to subsidise the other. So we scope first and quote after, which is slower to write on a website and fairer to the client.

What we can tell you before any call: we've managed roughly $300,000 in ad spend since 2021 across schools, clinics, real estate and retail in Pakistan and the UAE, and the numbers in the table above are the kind of outcome we work towards. If that's the sort of thing you're after, the call is free and there's no pitch in it.

Frequently Asked Questions